Ukrainian Fashion Week rolls on in Kyiv through October 14

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Nowadays Ukrainian fashion is in the forefront of international thought. Its reach has extended far beyond the front page, the Ukrainian influence has fully arrived into closets all over the world.

Since 1997 Ukrainian designers together with Ukrainian Fashion Week constantly elevate national fashion. So to make the waves on the international scene we see now.

The upcoming 37th Ukrainian Fashion Week is 54 fashion shows within 7 days, 72 designers, 10 presentations, 19 locations, more than 200 accredited media and more than 20 000 invited guests. And this season it will become alive on the first two floors of the historical location — “Mystetskyi Arsenal”.

New season is the next step for innovative solutions and projects, which will allow presenting Ukrainian designers in a new way, on new locations, in new formats and new countries.

One of the most promising projects of the 37th Ukrainian Fashion Week — #12x12x12 opens this season. Its organizers from Laboratory of Industrial Design “llil” promise to explain who we are, how we communicate with each other, how we interact with objects around us, and finally, how the objects around us influence our life. They say: “the global idea of the project is co-existence and interaction of a person and object design”. The main object of #12x12x12 project is the Director’s Chair.

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Another cultural project “VYTOKY” will be presented this season for the second time. At the second floor of Mystetskyi Arsenal organizers promise to show an interactive exposition, within which there will be held fashion shows, educational programmes and performances. The Project will be dedicated to the traditional material culture of Ukrainians from the origin till nowadays. Apart from the traditional garments the exposition will also present accessories, music instruments, pieces of furniture, ancient photos from private collections of Ukrainian connoisseurs in symbiosis with works by contemporary Ukrainian artists and object designers, who reinterpret Ukrainian traditions and materials and create conceptual works.

This season the basic location of Ukrainian Fashion Week will also display the results of the second stage of collaboration within Fashion DNA Programme. In September the British Council in Ukraine and Ukrainian Fashion Week set Fashion DNA Programme — a new fashion programme seeking to identify, celebrate and support emerging Ukrainian fashion talent.

What’s more, Ukrainian Fashion Week also prepared a series of special events — lectures, discussions, workshops, consultations and educational events.

This season a famous fashion photographer from New York, the author of the best street-style photos of Anna Wintour, Carine Roitfeld, Anna Dello Russo and of many other fashion personalities will share his secrets of fashion photography.

On how to define the upcoming trends will tell another lecturer and Ukrainian Fashion Week guest — Geraldine Wharry. She collaborates with companies in fashion industry in forecasting future tendencies in design and in creation of a successive innovative product. On her lecture she promises to explain how to improve the existing product and to realize the potential of the new design.

Ukrainian Fashion Week takes place in Mystetsky Arsenal (10–12 Lavrska St., Kyiv) on October 14–20.

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